The Beatles A&BC Chewing Gum Ltd (first series) 7 loose cards #beatles

Faded Beatles – my life has faded with them

I unearthed a box of old stuff which was crammed with bits and pieces from my childhood. Photographs of the Beatles printed on cardboard, faded and going the colour of straw – I looked in the mirror and there was the same reflection.

Below are a few of the Beatles black & white cards. Numbers 7, 37, 45, 48, 51, 57, 60 from a series of 60. A&BC Chewing Gum Ltd cards showing John Lennon, George Harrison, Ringo Starr and Paul McCartney with printed signatures in blue.

beatles_series_1

The #Beatles – trading cards better than the real thing

I understand the joys of collecting things like stamps, trading crds etc. there is alway the pleasure of finding, buying that elusive one that will make the set. Chewing gum cards were my thing when I was small – I loved the chance element, the hope of getting what I wanted. I no longer collect things but I still love chance, which is why I now do the lottery.

The Beatles built their reputation playing clubs in Liverpool and Hamburg over a three-year period from 1960. Manager Brian Epstein moulded them into a professional act and producer George Martin enhanced their musical potential. They gained popularity in the United Kingdom after their first hit, “Love Me Do”, in late 1962. They acquired the nickname “the Fab Four” as Beatlemania grew in Britain over the following year, and by early 1964 they had become international stars, leading the “British Invasion” of the United States pop market.

In 1962 / 63 Douglas Coakley of A & BC Chewing Gum Ltd, approached Brian Epstein, The Beatles manager, and his lawyer David Jacobs, to obtain the rights to produce trading cards featuring photographs and autographs of the Beatles. A set of 60 cards was produced and issued in 1964. The photographs were provided to A&BC Chewing Gum Ltd courtesy of Nems Enterprises Ltd, Brian Epstein’s company, and appear to be mostly taken in 1963 and maybe 1962. A second series quickly followed.

I love Beatles ephemera – I hate their annoying music

As far as I am concerned they are not the massive influence on popular music they are claimed to be – mediocrity comes to mind.

beatles_series_1_backs

The backs are clean on 7, 37, 48, 51, 57(obviously age faded) and corners and edges fairly crisp and sharp.

The backs of 45 and 60 are glue damaged and age faded. Corners and edges are fairly crisp and sharp.